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Unpackaged strings showing ball ends Rotosound
Advice

Guitar Strings and Styles

One of the most important factors in playing guitar is the string you choose! Of course your technique and approach are a big factor, but the quality and style of your string can make all the difference in the final sound.

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James Ford guitarist with Ibanez Pia guitar in green for Rotosound music strings. Ultramag UM10 guitar player
Players

James Ford: Our Generation

The latest ‘Our Generation’ film features melodic rock guitarist James Ford. We catch up with him in a recording studio just south of England’s capital.

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Advice

A Crash Course in Alternate Tunings

Is your playing in a rut? Are you looking for something to spark your creativity and experimentation? The solution may lie in a few twists of your machine heads. Dive in as we journey to the land of alternate tunings!

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Live from the Los Bitchos album launch party Let The Festivities Begin band
Players

Los Bitchos… live from the album launch party

An visceral cocktail of surf guitar, punk energy and psychedelic world music, Let The Festivities Begin! is the debut album from London-based Los Bitchos. After finding an affinity with Rotosound strings, the girls invited us down to celebrate a special performance at the official launch party.

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Drones UK London punk rock band for Rotosound strings. Tim Kramer Tom Thain guitarists
Players

Drones: Our Generation

Our brand new video series Our Generation puts the spotlight on the latest and greatest Rotosound Players. This feature film features London punk rock band Drones.

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Guitarist Tom Ford for Rotosound Music Strings
Players

Tom Ford: Our Generation

Our brand new video series Our Generation puts the spotlight on the latest and greatest Rotosound Players. The feature film premieres alongside guitarist Tom Ford’s debut single “Love You” featuring Poppy Ajudha.

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New Rotosound string winding machines hero shot
Behind The Scenes

New string winding machines roll onto the factory floor

If proof was ever needed that talent runs in the family, look no further than Rotosound’s Jason How. Following in his father James How’s footsteps as both a musician and engineer, Jason has rolled the next generation of string winding machines onto the factory floor, promising a more efficient, greener, and consistent product.

Who better to tell the story of Rotosound’s history of making the machines that make the strings than the man himself…

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