As more and more players sought the use of these roundwound strings James and Ron decided to create a new brand which summed up their innovation. Highlighting the strings’ distinct full, bright sound combined with the Latin verb for round, ‘Roto’, they called the new brand Rotosound.

Not content to rest on his laurels, James How patents even more string designs including the black nylon Tru Bass strings, created to reproduce the tonal qualities of an upright double bass.

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