SPACERS, ROTOS AND THE END OF AN ERA
This decade saw the introduction of the ‘black anodised bass string’ called Spacer. This was a super bright roundwound string that had the ‘undercover wraps’ made from piano wire. Duff McKagan was a great fan of these strings and was featured in ‘Spacer’ advertising throughout the 1990’s.
Early in the decade, another new range of guitar strings were introduced.
These were nickel on steel. Rotosound had always been famous for its stainless steel strings but a lot of newer players were favouring the nickel strings as they are smoother to play.
The ‘Roto’ range was introduced and has gone on to become our biggest selling line of guitar strings ever. Advertising began in the form of ‘Planet Roto’ featuring the first ad with Jan Cyrka.
In 1994 James How died and the company was taken over by James’s 2 sons Martyn and Jason How.
NEW STRING WINDING MACHINES AND A NEW ERA
James had been working on new string winding machines during the late 1980’s but had become too ill to continue the work.
In 1998 Jason went on the spend around 8 years designing, upgrading and building a completely new set of machines that now produce around 90% of the companies output. These machines incorporate all the latest technology and ensure the companies competitiveness continues along with unsurpassed consistency.