ABOUT US | ROTOSOUND

WORLD FAMOUS MUSIC STRINGS

ABOUT US

Rotosound has been creating, designing and making strings for over fifty years. By helping music icons like Jimi Hendrix, John Entwistle and Geddy Lee to create their amazing sounds, Rotosound strings have become synonymous with the British Tone. Renowned throughout the world, Rotosound is the home of legendary products such as Swing Bass 66 and Roto strings and is justifiably proud to be part of rock history.

Founded in 1958 by James How as a small, UK based, family-owned and operated company, Rotosound core values are little changed today. More sophisticated machines, designed and built by the late founders son, Jason How, still produce high quality instrument strings using only the best materials and a great team of people who really love what they do. Each string is physically and visually inspected at every stage of the manufacturing process to get maximum consistency, ensuring each one is unrivalled in tone, tuning stability and durability.

James was and Jason is a musician and engineer with vision and passion whose leadership helped Rotosound becoming one of the foremost string manufacturers in the world. Rotosound products combine musical knowledge, heritage and state of the art production methods to produce strings that bring music to life. Jason, following in his father’s footsteps, works relentlessly to invent new machines, reinvent strings and rediscover products like the Vintage Fuzz Pedal. Rotosound, whilst staying faithful to the originals, improves on them by the use of contemporary up to date technology and components such as new foil packaging, which ensures strings reach customers as fresh as the day they leave the factory.

Now sold in more than eighty countries across the globe, Rotosound strings are not only used by some of the greatest guitarists and bassists, but continue to attract the best of the current and up and coming musicians. For over fifty years now their strings have changed the sound of rock and have been used on some of the most amazing albums recorded by some of the best artists in the business including Duff McKagan (Guns n’ Roses/Velvet Revolver), Billy Sheehan (Mr Big), Noel Redding (Jimi Hendrix), Guthrie Govan, Steve Harris (Iron Maiden) and Roger Waters (Pink Floyd). Rotosound are also the choice of strings for many of the world’s most contemporary successful bands such as The 1975, Rival Sons and Florence & The Machine.

Rotosound strings have played a large part in the history of rock music and the company plans to continue drawing on this rich legacy to continue being a major influence for decades to come.

Jason How
JASON C. HOW

CHAIRMAN AND CEO
Sales and Marketing
Email jason@rotosound.com

John Doughty
JOHN R. DOUGHTY

MANAGING DIRECTOR
General Management
Email john@rotosound.com

Kathy How
KATHY HOW

PRODUCTION DIRECTOR
Email kathy@rotosound.com

Ron Baker
RON BAKER

SALES REPRESENTATIVE
London and the Home Counties.
Mobile 07831 437675
Email ronniebaker123@outlook.com

Roger Channing
ROGER CHANNING

SALES REPRESENTATIVE
Southern England.
Mobile 07885 644276
Email rogerchanning@yahoo.co.uk

Steve Buttery
STEVEN BUTTERY

SALES REPRESENTATIVE
Midlands and Wales.
Mobile 07894 584461
Email steve.rotosound@ntlworld.com

Nigel Clutterbuck
NIGEL CLUTTERBUCK

SALES REPRESENTATIVE
Northern England, Scotland and Northern Ireland.
Mobile 07793 257659
Email nigelclutterbuck@gmail.com

Mark Blasko
MARK BLASKO

US DISTRIBUTION
Telephone 800-675-2501
Email info@omgmusicllc.com

Zach Frederick
ZACH FREDERICK

WORLDWIDE DISTRIBUTION
Telephone 303 893 6121
Email zach@frederickexport.com

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MANUEL DJERIBI

SALES REPRESENTATIVE – FRANCE (EAST)
Telephone 06 18 09 53 97
Email Manuel@rotosound.com

Arnaud
ARNAUD MORFOISSE

SALES REPRESENTATIVE – FRANCE (WEST)
Telephone 07 86 04 90 77
Email arnaud@rotosound.com

Website and contents © 2017 ROTOSOUND MANUFACTURING LIMITED
Unit 3B, Morewood Close, Sevenoaks, Kent TN13 2HU. Telephone 01732 450838
James How Music Strings Ltd is a registered Rotosound Company